Overview

In the labyrinth of government incentives and tax credits, startups and small businesses often find themselves at a crossroads, unable to navigate the complexities of claiming the financial benefits rightfully theirs. MainStreet, a beacon in this intricate landscape, embarked on a mission to simplify this journey, ensuring that startups not only find their path but also reap the rewards along the way. However, the challenge was monumental; the existing client portal was a maze in itself, complicating rather than simplifying the process. It was at this pivotal moment that MainStreet partnered with DDLab, setting the stage for a transformation that would redefine the interface between startups and their unclaimed treasures.

What We Did

DLab embarked on a comprehensive evaluation and redesign of the client-facing side of MainStreet's platform. Our approach focused on four key areas:

• User Flow Redesign: DDLab delved deep into the anatomy of MainStreet's client portal, identifying critical pain points in the user journey. The redesign focused on creating a seamless flow, ensuring that startups could navigate the platform with ease and efficiency.

• Dashboard Innovation: The heart of the transformation lay in the dashboard redesign. It became a sanctuary for users, offering a quick and simplified experience in managing tax credit claims and discovering new government incentives.

• Collaborative UX Overhaul: In a symphony of collaboration, DDLab worked hand in glove with MainStreet's product managers and engineers. Together, they infused the platform with informative indicators, illuminating the path for users by providing real-time status updates on their claims.